ESRI Community AnalystRun reports on demographics, market profiles, and tapestry segments for a given geographic area. This tool does requite account set-up by Drexel IT. Follow the resource link for instructions. Click more below to see instructions on running a Tapestry Segmentation report.
To run a Tapestry Segmentation report: First, start a new project. Then, use the Define Areas section to choose your zip code, county, or geographic area of interest. Next, click Run Infographics, and from the reports, select Tapestry Profile, then click Run Now. You will see key facts about your geographic area, including demographics, income levels, education, and more.
Demographics tell you about a community by looking at statistical information about a population such as age, gender, or income. Psychographics uses market research and statistics to classify a population by consumer behavior and lifestyle.
