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SMT_T280: The Business of Sports Media: Recommended Resources

Recommended resources for SMT T280 research assignments

Relevant questions and where to find the answers

Below are questions you will answer for this project, along with recommended places to search for answers. Remember: use only authoritative sources of information and always cite your sources (see the Citation Management tab of this guide for assistance with citing). 

Who owns the broadcast game rights?

Who owns the radio broadcast rights?

Network Profile

  • Annual Reports of the network's parent company (public companies only)

For example, if you are researching ESPN, parent The Walt Disney Company's 2017 Annual Report contains "estimated subscribers (in millions)" on pg. 2. Company Annual Reports, which also contain financials, can be found in the Investor Relations section of the company's website.

If you don't know who owns the network, you might find the answer in a report from the Federal Communications Commission (FCC):

For easy-to-download financials, private company information, and other details not available on the network/network parent website, use the resources listed in our "Researching a Company" library guide linked below:


Also, try the subscription database Statista, an excellent resource for statistics on many topics:

If you are still missing Network Profile details after trying these sources:

use the Article Databases on the right of this page to search articles in news, trade, and popular publications for the missing information. 

What assets does the team/league also control?

Consider: website, streaming, pre/post "shoulder" programming

Article Databases

Articles from news sources and trade and popular magazines contain updated information regarding broadcasting rights agreements and related details. Search in the databases below, using the subject filters to refine results as needed.

If Drexel does not have access to the full-text version of an article, click the "Borrow this item through Interlibrary Loan (ILLiad)" button on the Get It page. You will be directed to log into ILLiad where you can complete and submit your article request. You will receive an email with a link to the full-text article. 

SNL Kagan Media & Communications Report, available in full-text from 6/27/2007 to present through the ABI/INFORM Collection database, may be particularly useful.

Web Resources

For additional information and statistics, try these free online resources:

For radio: