For various reasons, a company's product or service may not align with an industry classification such as NAICS (North American Industry Classification System) or SIC (Standard Industrial Classification). This can make sourcing, competitive analysis, and lead generation research difficult. This article by Tim Tully, Business Librarian at San Diego State University, provides strategies for company research in these situations.
Drexel University Libraries video about finding Mergent Intellect from the Libraries website and using this database to search for companies:
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