LibGuides: SMT_T280: The Business of Sports Media: Home

Research Assignment

Students will be assigned a partner. Students may choose a college or professional sports team (e.g. Penn State, Philadelphia Phillies) or sports league (e.g. National Football League). Using industry tools, each student will research the growth of team/league owned content, distribution channels and authentication requirements. Student will provide a final paper and presentation to the class. Students will answer the following questions in their research:

Who Owns the Broadcast Game Rights?
Who Owns the Radio Broadcast Rights?
Network Profile
- Ownership
- Type of Channel
- Office Location
- Number of Employees
- President
- Types of Programming
- Financials
- Reach (Number of households) and states available in
- Monthly fee per Household
- Annual Revenues
What assets does the team/league also control? Consider: website, streaming, pre/post “shoulder” programming

NFL tops the list

Image source: Sportscaster. (n.d.). Largest sports league TV contracts worldwide as of September 2016 (in billion U.S. dollars per year). In Statista - The Statistics Portal. Retrieved September 18, 2018, from https://www-statista-com.ezproxy2.library.drexel.edu/statistics/316617/largest-tv-sports-league-contracts-usa/

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