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Students will be assigned a partner. Students may choose a college or professional sports team (e.g. Penn State, Philadelphia Phillies) or sports league (e.g. National Football League). Using industry tools, each student will research the growth of team/league owned content, distribution channels and authentication requirements. Student will provide a final paper and presentation to the class. Students will answer the following questions in their research:
- Who Owns the Broadcast Game Rights?
- Who Owns the Radio Broadcast Rights?
- Network Profile
- Type of Channel
- Office Location
- Number of Employees
- Types of Programming
- Reach (Number of households) and states available in
- Monthly fee per Household
- Annual Revenues
- What assets does the team/league also control? Consider: website, streaming, pre/post “shoulder” programming
Business and Entrepreneurship
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