Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Drexel Library

SMT_T280: The Business of Sports Media: Home

Recommended resources for SMT T280 research assignments

Research Assignment

Students will be assigned a partner. Students may choose a college or professional sports team (e.g. Penn State, Philadelphia Phillies) or sports league (e.g. National Football League). Using industry tools, each student will research the growth of team/league owned content, distribution channels and authentication requirements. Student will provide a final paper and presentation to the class. Students will answer the following questions in their research:

  • Who Owns the Broadcast Game Rights?
  • Who Owns the Radio Broadcast Rights?
  • Network Profile
    • Ownership
    • Type of Channel
    • Office Location
    • Number of Employees
    • President
    • Types of Programming
    • Financials
    • Reach (Number of households) and states available in
    • Monthly fee per Household
    • Annual Revenues
  • What assets does the team/league also control? Consider: website, streaming, pre/post “shoulder” programming

NFL tops the list

Image source: Sportscaster. (n.d.). Largest sports league TV contracts worldwide as of September 2016 (in billion U.S. dollars per year). In Statista - The Statistics Portal. Retrieved September 18, 2018, from

Related Library Guides

Other Libraries