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Drexel Library

BUSN101/BUSN102

Resources useful for assignments in BUSN101 and BUSN102 courses

Market research reports

Statista also offers data from their Global Consumer Survey of more than 400,000 consumers in 46 countries, focusing on consumption and media usage. Global Consumer Survey covers more than 50 industries, more than 5,000 brands, and various topics. To learn more, read the Global Consumer Survey Step-by-Step Tutorial and watch this Global Consumer Survey tutorial video: