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Drexel Library

BUSN101/BUSN102

Resources useful for assignments in BUSN101 and BUSN102 courses

Industry overviews

The IBISWorld interface was updated in December 2019. These tutorials and information will help you navigate the new interface:

Using IBISWorld for Porter's Five Forces Analysis

Harvard University professor Michael E. Porter developed the widely-used Five Forces framework to determine profitability and intensity of competition within an industry. IBISWorld industry reports are closely aligned with this framework. This IBISWorld article explains how to use IBISWorld reports to perform a Five Forces analysis. 

Mergent Intellect includes access to First Research U.S. Industry Profiles (more than 500 U.S. Industry Profiles covering 1,000 industry segments), First Research Canadian Industry Profiles, Global Industry Profiles, and Industry Prospector, which allows you to select and rank industries based on 34 financial metrics, 2 human resources metrics, 7 industry drivers, forecasted growth, and international trade growth and dollars. 

Mergent Online includes:

-Mergent Industry Reports that provide in-depth analysis of key industries covering North America, Asia/Pacific, Europe and Latin America by country and region (2003 to present). 

-Additional industry reports from various contributors, accessible from the Investext tab in Mergent Online

Mergent Archives also includes First Research Global Industry Profiles (2003 to present).

Industry Information within Literature Databases