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Drexel Library

Business Planning

Recommended resources for business planning

Company/Brand Social Demographics

Census Business Builder

Use the Census Business Builder- Small Business Edition tool to retrieve selected demographic data from the U.S. Census Bureau. CBB Small Business Edition is designed for users who need key data for a business plan or for target market analysis. Users can retrieve data for a single type of business and geography at a time.


Demographics are statistics regarding the characteristics of a population. Common characteristics are: age, gender, race, education level, and income level.

Market research involves investigating your target audience and identifying demographic attributes of that audience is an important aspect of this. In addition to databases the library provides for market research, here are some other popular sources of demographics.


United States

Free Resources:

Licensed Resources: