Basic MBA resources

Market research and analysis, including information about brands, companies, and consumers, plus supporting data. Market categories include: beauty and personal care, drink, food, foodservice, health and wellbeing, household, lifestyles, retailing and apparel, technology and media, and travel.Users must create a username and password within Mintel Academic. This database is not available to alumni or visitors. Drexel's Mintel Academic subscription includes U.S. content only, plus some international reports.
Keywords: brand, company, consumer, market

Global market research database providing insight on brands, companies, consumers, economies, and select consumer product, service, and supply (ingredients and packaging) industries in more than 200 countries. Content includes: analysis, analytics, articles, company profiles, reports, and data.Keywords: brand, consumer, country, economy, ingredient, market, packaging, product, service, supply

Accessible from Statista's "Expert Tools" menu, the "Consumer Market Outlook," "Digital Market Outlook," and "Mobility Market Outlook" sections contain forecasts and analytics for various product groups in the global consumer goods/digital economy/mobility markets, with ability to refine market and geographic region.

Market research reports regarding information technology. Includes hype cycles, magic quadrants, and more. From Gartner, the world's leading information technology research and advisory company.

Mergent Online content for market research:

-Industry Analysis tab: access Mergent Industry Reports that provide in-depth analysis of key industries covering North America, Asia/Pacific, Europe and Latin America by country and region (2003 to present). Reports include "Market Trends and Outlook" section.

-Investext tab: search embargoed broker research reports with global coverage. Search for: Report Style - INDUSTRY REPORTS and add desired industry, country/region, and keyword to search criteria. Reports may include details about market size, market growth, and market share of major companies in the industry.

Factiva includes global market research reports from Business Monitor International, TechNavio (discontinued source), and more. There are different ways to retrieve these reports in Factiva. Here is one method:
-select desired publication date range
-in the Subject field: begin typing market research and then select Market Research from the suggested results
-type a keyword into the Free Text Search box at the top of the search page OR select an industry in the Industry field.
-if desired, select a Region (geographic)