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Drexel Library

Researching a Market

Recommended resources for market research

Demographics

Demographics are statistics regarding the characteristics of a population. Common characteristics are: age, gender, race, education level, and income level.

Market research involves investigating your target audience and identifying demographic attributes of that audience is an important aspect of this. In addition to databases the library provides for market research, here are some other popular sources of demographics.

 

United States

Free Resources:

Licensed Resources:

 

International