Use the Census Business Builder- Small Business Edition tool to retrieve selected demographic data from the U.S. Census Bureau. CBB Small Business Edition is designed for users who need key data for a business plan or for target market analysis. Users can retrieve data for a single type of business and geography at a time.
Demographics are statistics regarding the characteristics of a population. Common characteristics are: age, gender, race, education level, and income level.
Market research involves investigating your target audience and identifying demographic attributes of that audience is an important aspect of this. In addition to databases the library provides for market research, here are some other popular sources of demographics.
United States
Free Resources:
Licensed Resources:
An online data platform and mapping tool that provides access to U.S. demographic data, as well as data related to health, housing, transit, and more. Create a map with included data or upload your own, generate reports, or download data for use in other applications. Data are sourced from both government and proprietary sources, including: the Census Bureau, the CDC, the DHS, the EPA, the FDIC, FEMA, HUD, NCES, and the Reinvestment Fund. For a complete list of included data, see the data dictionary. Visit the PolicyMap Knowledge Center for tutorials & support documentation.
International