In addition to many of the literature resources mentioned above, The Chronicle of Higher Education includes coverage of athletics in higher education. For the most robust content including news, blogs, and data in addition to issues of The Chronicle of Higher Education, access The Chronicle through Drexel University Libraries' academic site license below. Then, navigate to Sections -- News -- Athletics.
Of particular interest is the Chronicle's November 2015 interactive content titled "The $10-Billion Sports Tab: How Colleges are Funding the Athletics Arms Race." This item is the result of research undertaken by The Chronicle of Higher Education and The Huffington Post. The included Interactive Table reflects how much Division I colleges depend on student fees and other subsidies for athletics. Filter by year (2010-2014), state, or conference, or click on an institution's name to view funding details or download NCAA financial reports. There is also an option to download all data into a CSV file.
Strategic Management in Sport by
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing ¿ it¿s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management or events management courses.
The Global Sport Economy: Contemporary Issues by
This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economyis fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.
Sport Branding Insights by
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers' opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.