Demographics tell us about a community by looking at statistical information about a population such as age, gender, or income. Psychographics use market research and statistics to classify a population by consumer behavior and lifestyle.
Drexel Access:
Market research and analysis, including information about brands, companies, and consumers, plus supporting data. Market categories include: beauty and personal care, drink, food, foodservice, health and wellbeing, household, lifestyles, retailing and apparel, technology and media, and travel. Users must create a username and password within Mintel Academic. This database is not available to alumni or visitors. Drexel's Mintel Academic subscription includes U.S. content only, plus some international reports. Alternate Link
Open or Limited Access:
Market research and analysis, including information about brands, companies, and consumers, plus supporting data. Market categories include: beauty and personal care, drink, food, foodservice, health and wellbeing, household, lifestyles, retailing and apparel, technology and media, and travel. Users must create a username and password within Mintel Academic. This database is not available to alumni or visitors. Drexel's Mintel Academic subscription includes U.S. content only, plus some international reports. Alternate Link
