Big Data by Viktor Mayer-Schönberger; Kenneth Niel CukierISBN: 9780544002692
Publication Date: 2013-03-05
A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. "Big data" refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena--from the price of airline tickets to the text of millions of books--into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven't even done yet, based on big data's ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.