Student Research at Drexel University
Introduction to Research Methods
Method | Use | Benefits | Limitations |
---|---|---|---|
Survey |
Gather data from a large sampling of people in a short period of time |
- can be anonymous - inexpensive to administer - easy to compare and analyze - administer to many people - can get lots of data - many sample questionnaires |
- hasty feedback - biased responses - impersonal - may need sampling expert - doesn't get full story |
Interview |
Record an individual's experience or impression, potentially ask follow-up questions and clarify statements or intent |
- range and depth of information - relational and flexible - spontaneous and adaptive |
- time consuming - laborious to analyze - biased responses |
Observation |
Collect firsthand information about people, events, interactions, programs, etc. |
- witness events as they occur - adapt to events as they occur |
- subjective interpretation - complex data - potential to influence environment or behaviors |
Focus Group |
Explore a subject or object in-depth through discussion with assembled participants |
- quickly collect impressions - can be efficient way to collect a range and depth of information in short time - can convey key information |
- difficult to analyze - requires trained facilitator - assembling a group with complimentary schedules |
Case Study |
Understand an experience or conduct comprehensive examination of a subject |
- record of subjects' experience that may include input on processes and results - powerful means to portray data |
- time consuming to collect, organize, and describe data - provides depth, rather than breadth, of data |
Table adapted from Duke University's Library Guide on Qualitative Research Methods, Accessed January 2023.
External Research Guides
Research Guides from other Universities can provide significant information on topics we are interested in. However, Drexel does not always have direct access to the same resources as other institutions. If you find a resource you would like to access, please request it through EZBorrow or InterLibrary Loan. If you have questions, please reach out to your librarian.
External Websites