Demographics tell us about a community by looking at statistical information about a population such as age, gender, or income.Psychographics use market research and statistics to classify a population by consumer behavior and lifestyle.
Web-based tool from the geographic information system market leader ESRI, offering the ability to create maps, infographics, or reports from business, crime, demographic, lifestyle, behavioral, consumer spending, and U.S. traffic data. Contains data and reports for more than 135 countries, enabling a greater understanding of communities from a policy or social issue perspective. Registration required for access.
Link will lead to a page that provides instructions for ESRI access.