LibGuides: Arts Administration + Museum Leadership (2018): Audience Research

Demographics tell you about a community by looking at statistical information about a population such as age, gender, or income. Psychographics uses market research and statistics to classify a population by consumer behavior and lifestyle.

Government Data

U.S. Census Data
Search by city, zip code, or census tract for census demographic information with this free tool.
American Community Survey
Learn about jobs, education, and more. Guide for Data Users helps you navigate the free data.
Consumer Expenditure Survey
Freely search data on expenditures, income and demographics of consumers in the United States.

Mapping + Visualization Tools

PolicyMap This link opens in a new window
An online U.S. national data and mapping tool for demographic and socioeconomic analysis. Get started by watching this short (under 10 min.) video from Coates Library at Trinity University.

Statistics

Statista This link opens in a new window
Get useful data from the largest available aggregator for statistics, with sources both within the United States and internationally.

From Statista

Pew Research Center
A "nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world." Pew conducts public opinion polling, demographic research, content analysis and other data-driven social science research.